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Hamburg is the most beautiful Metropolis in Northern Germany. We welcome our international guests with an impressive skyline, many historic sites, great architecture, superb shopping in excellent gallerias, museums, theatres, musicals and many well known hotels. It comprises the Free and Hanseatic City of Hamburg and fourteen districts of the adjoining federal states Lower Saxony and Schleswig-Holstein and has a total population of approximately 2.5 million. Many people consider Hamburg to be one of the most beautiful cities anywhere – a gem among the urban centres of the world.

Hamburg Cruise Center e.V. was founded in 1998 as a joint venture involving 40 companies and associations. Its members pursue the aim of making the Free and Hanseatic City of Hamburg better known throughout the world as a cruise destination. HCC is the marketing organization and is responsible for representation of its members' interests. It maintains contacts with all cruise shipping companies and carries on lobbying work for Hamburg as a cruise industry centre.

For its exceptional services in welcoming ships and passengers to the terminal, Hamburg has won an award for the first time.

Features assessed in this category included the impressions of passengers arriving in Hamburg in relation to the reception, communications, friendliness of staff and baggage services.